Every relationship goes through phases. The beginning phase experiences a heavy dose of endorphins, high off of love like a cocaine rush. Mars Mahoney links up with director Jeredon O’Conner to personify that ‘cocaine rush’ and the unshared yearning for more in his music video ‘Cocaine’. With a blatant title and blatant imagery the Miami, FL emcee only wants the subtle things but she wants cocaine, addicted to the affection. Love is a hell of a drug.